It’s time to share the talents of a local designer! Jason Williams is based in Gainesville (and so am I), and his work on rebranding a local restaurant is what initially sent me searching for more of his stuff.
The Top is a Gainesville staple, and it’s one of my favorite spots to get together with friends, have some yummy cocktails and fantastic food, and enjoy the atmosphere. The one thing they don’t have (and perhaps because they’re just too cool to care) is a great identity for the restaurant. They don’t even have a website! But instead of being inconvenient or strange, these things only go to prove that they just don’t need it. Their customers are faithful and the tables are always filled. Don’t fix something that’s not broken, as they say.
That brings me to Jason’s work. He’s done some branding for them that I’ve kept an eye on, and his designs have finally trickled down into some tangibles; newly printed coasters! The details are amazing and they look great. I can’t wait to see what else they do with the identity. He also did the branding for the space they’re opening up next door, called the Wooly. I saw the logo on the door the other day and it was the perfect reminder that I had to sing his praise. This guy has an eye for typography that I only wish I had (one day!).
I couldn’t seem to track down a portfolio site, so it looks like I’ll just be sharing his Dribbble account for now. But if anyone knows how to reach him or has a link to some of his other work, please let me know, as I’d be happy to share!
Update: I visited the Top this evening and they had just printed their new menus and had them out for their first dinner service. I snapped a shot so you can see it in action!